To improve online marketing,you need to know these facts,stats and tips.
First of all, Why be online??
Before we move on to how to improve online marketing, Here, have a look.. Since picture speaks a thousand words!!
Present Approximation of Internet users.(Source: Wikipedia.)
As you can see, there is an exponential growth of how many people go online everyday, use e-mail, get news, products,services, review a product etc..which forces a business to improve online marketing.
Online things are immortal. The challenging part is getting noticed by a newer audience every day after day they are launched.
With this said, let us move on to the 8 Most essential steps to improve online marketing.
1) Story telling: A good web content.
Tip: Story line should get the attention, hold the attention and retain the attention of the potential consumers or customers.
Marketers are known to be good story tellers. The key point here is to ‘relate’ the content of the story with the consumer needs. Ideally a consumer should picture himself/herself while going through the story and by the time they reach the last word,
they should realize that their problems could be solved in the same way. This is how leads are gained quickly and consumers are engaged.
2) Create an ‘Experience index’ or ‘Expert-talks’ or ‘Success Stories’.
Tip: Hiring a skilled and effective content writer.
Inviting and Involving subject matter experts will make a huge impact on the outlook of your business. When people see renowned experts talking about their past experience and relating the solution to your business agenda, the psychological impact on potential customers will be considerable.
A small blog or couple of web-pages or even a video embedded in your website can make this easy.
3) Optimize the content for organic search engines :
Tip: Paid keywords, SEO optimization etc..
Again, if content is not of good quality, then even paid keywords are not going to help. Make sure it delivers some value to every visitor.
Ex: Suggesting a tool, informing about a bonus offer/ free coupons or even offering a trial-experience of your product or service etc… Paid keywords and Ads can really help you to get noticed on the search engines. The only concern should be that we should take care of the web links so that they are not broken.
Below image shows an example of impact of paid keywords and paid ads. I just searched for ‘Best mobile buy‘ in Google.